Designing a New Collection: The Beginning of the Creative Process at Full Moon

In the world of fashion, each new season represents an opportunity to reinvent ourselves, explore new trends, and connect with our customers through original designs. At Luna Llena , each collection is born from a creative process in which inspiration meets strategy to offer unique and original garments. Today we tell you how the magic of designing a new seasonal collection begins.

1. Research and Trends: The Basis of Design

Before putting any idea to paper, it's essential to research the season's fashion trends. This involves analyzing the current colors, the textures that will dominate the market, and the silhouettes that will define the style of the upcoming period. Therefore, our first stop in the design process was Première Vision Paris , one of the most important textile fairs in the world.

2. Define the Inspiration and Concept of the Collection

Each Full Moon collection has a story to tell. To do this, we select a central theme that will guide the design and color palette. It could be an artistic influence, a cultural movement, or even a classic novel, as in our Echoes of Austen collection , inspired by the world of Jane Austen.

3. Selection of Fabrics and Materials

The next step is choosing the right fabrics for the season. In spring and summer, lightweight fabrics such as cotton, linen, and rayon predominate. Sustainability also plays a key role in our material selection, with natural materials being the most preferred choice.

4. Sketches and Design Development

With the inspiration and materials defined, it's time to translate the ideas into sketches. Our design team works on creating patterns and prototypes, ensuring that each garment reflects the essence of Luna Llena Moda and is functional for our customers' everyday life.

5. Production and Launch Planning

Once the design phase is complete, it's crucial to plan production, ensuring that each piece meets quality standards. In addition, a marketing strategy is developed to present the collection, including social media campaigns, email marketing, and product photography.

Designing a fashion collection is an exciting journey where creativity and strategy go hand in hand. At Luna Llena , every detail counts to deliver exclusive pieces that reflect personality and style.

If you'd like to learn about our upcoming collections, visit www.lunallena.es and follow us on our social media to be the first to discover our new arrivals. We look forward to seeing you!